Playtech faced a major challenge in 2017, with the end of its partnership with the Disney-owned Marvel Studios forcing it to remove some of the best-performing games from its portfolio.
Playtech has plugged the gap with the launch of a wildly successful new proprietary franchise that stands out in a sector where huge importance is placed on Age of the Gods emerged from nowhere to roar to the top of the rankings.
Five of the Age of the Gods slots are ranked among Playtech's top 25 best-performing games, with two – the original title and Age of the Gods: Olympus – outperforming a number of its branded titles.
The records keep tumbling. The franchise has broken records for the fastest-rising and highest revenue for the solutions giant, and also for the most unique players in one year. More of Playtech's licensees have launched Age of the Gods titles than any of its other games – the franchise even has its own tab on Betfred's casino page.
It's a phenomenon. In little more than a year, Age of the Gods has established a position similar to enduring gaming franchises such as Cleopatra and Rainbow Riches.
HIGHLY COMMENDED: SCIENTIFIC GAMES – WILLY WONKA
GIA 2018 Winners:
Sports betting operator of the year - Sky Betting & Gaming
Poker operator of the year - PokerStars
Bingo operator of the year - Stride Gaming
Casino operator of the year - PokerStars Casino
Social casino operator of the year - Aristocrat Leisure
Lottery operator of the year - La Française des Jeux
One to watch – operator award - VideoSlots
Operator innovation award - The Stars Group - Stars Rewards
eSports operator of the year - Pinnacle
Marketing campaign of the year - LeoVegas - Hitta.se
Social casino supplier of the year - Scientific Games
Sports betting supplier of the year - SBTech
Poker supplier of the year - Playtech
Bingo supplier of the year - Playtech
Marketing solutions provider of the year - Beehive
Casino supplier of the year - NetEnt
Supplier innovation award - Scientific Games OneVoice
Lottery supplier of the year - Scientific Games
One to watch – supplier award - Red Tiger Gaming
eSports supplier of the year - Betgenius
Responsible gambling operator of the year - NO ONE