Scientific Games may have won the lottery supplier of the year award for the fourth year running, but that is simply a testament to its continued strength. In an increasingly competitive field, the growing importance of online instant games means there are more suppliers than ever before.
Scientific Games' pure scale always makes it a force to be reckoned with, and you can't ignore the evidence that it again out-performed the rest in 2017. The company's games and technology are already powering some of the biggest lotteries across the world, and last year Scientific Games launched its most advanced omni-channel lottery gaming system for Canada's Atlantic Lottery Corp and Denmark's Danske Spil.
The supplier also enjoyed success with its multi-state instant lottery game, Willy Wonka Golden Ticket, which has launched in 12 US states, with four more to follow this year.
Through the game, Scientific Games has been able to bridge the retail and online divide by offering players the chance to win in April's Billion Dollar Challenge event through a second chance online draw for non-winning tickets.
Then there is the supplier's vast library of content, which last year saw the addition of nearly 30 Monopoly-themed lottery games and new licensed properties Wonder Woman and Caddy Shack.
HIGHLY COMMENDED: IWG
GIA 2018 Winners:
Sports betting operator of the year - Sky Betting & Gaming
Poker operator of the year - PokerStars
Bingo operator of the year - Stride Gaming
Casino operator of the year - PokerStars Casino
Social casino operator of the year - Aristocrat Leisure
Lottery operator of the year - La Française des Jeux
One to watch – operator award - VideoSlots
Operator innovation award - The Stars Group - Stars Rewards
eSports operator of the year - Pinnacle
Marketing campaign of the year - LeoVegas - Hitta.se
Social casino supplier of the year - Scientific Games
Sports betting supplier of the year - SBTech
Poker supplier of the year - Playtech
Bingo supplier of the year - Playtech
Marketing solutions provider of the year - Beehive
Casino supplier of the year - NetEnt
Game of the year - Playtech - Age of the Gods
Supplier innovation award - Scientific Games OneVoice
One to watch – supplier award - Red Tiger Gaming
eSports supplier of the year - Betgenius
Responsible gambling operator of the year - NO ONE