Sports betting solutions provider Betgenius has renewed its partnership with Sky Betting and Gaming, extending a relationship that dates back to 2008.

The new long-term agreement will see Betgenius continue as Sky Bet's primary trading provider, supplying the operator with pre-match and in-play content and pricing across all sports.

Sky Bet's UK and Italian sites will also gain access to Betgenius' High Availability Cash Out service, designed to ensure full availability for cash-out services at the later stages of sporting fixtures and for matchday accumulators.

"Betgenius has been a key partner of ours for over a decade. In-play betting in particular has been a major driver of growth for us and our high quality live product is thanks to working with Betgenius towards our shared goal of giving customers the best possible experience," Sky Betting and Gaming trading and operations director Ronnie Whelan said.

Betgenius managing director Matt Stephenson added: "We are extremely proud to agree a long-term extension to our relationship with Sky Bet.

"Richard Flint and his team have created a phenomenal sports betting business and the fact that we are chosen, once again, to play such a crucial role is testament to the quality of our technology and trading expertise."

Related

GIQ Magazine Digital Edition