Sportradar subsidiary Betradar has agreed a deal to supply its Managed Trading Services (MTS) solution to Irish betting and gaming operator BetBright.
The agreement will see Betradar handle selective trading on specific sports for the Dublin-based operator.
"We have worked closely with Sportradar through data provision and their reputation in the industry speaks volumes," said Marcus Brennan, BetBright co-founder and chief executive. "But we saw an opportunity through MTS that would enable us to increase our offering and trade on selected sports where Sportradar’s expertise was proven."
Brennan explained that this will enable BetBright to free up resource and focus on its areas of strength.
"Selective trading through MTS we feel will become a more integral part of our strategy going forward and certainly as we expand into new territories with our first foreign markets planned for 2019," he added.
Paolo Personeni, managing director of Betradar, commented: “The partnership with BetBright has enabled MTS to develop its offering further. Each operator has individual requirements as they seek a tailor-made solution specific to the needs of their business and ultimately the end user. Using the innovative 'Guaranteed Return' commercial model, BetBright will benefit from our compelling and credible risk management tools."