SG Digital’s OpenBet is the dominant sports betting platform supporting the UK’s biggest bookmakers. Executive vice president of sportsbook Keith O’Loughlin tells Gaming Intelligence what he is expecting from the World Cup.

SG Digital Sportsbook vice president Keith O’Loughlin has a special relationship with the World Cup. He joined Gala Coral as sportsbook director on the first day of the 2014 tournament.

He went on to become chief product officer of the combined Ladbrokes Coral before joining OpenBet in March 2017. Before joining Coral, he was CEO of Boylesports Online and overall CTO of Boylesports. As such, he is in the perfect position to offer a technological perspective on sports betting’s biggest event.

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