London-based IMG Arena has expanded its partnership with the Scottish Professional Football League (SPFL) with the signing of a new long-term rights deal.
The new five-year agreement will see IMG Arena provide SPFL content to international betting markets, commencing at the start of the 2020/21 season.
The rights deal includes the Ladbrokes Premiership, the Championship, League One and League Two, as well as the Betfred Cup and Tunnock’s Caramel Wafer Cup.
“Deepening our mutually successful partnership with IMG [...]
