Stockholm-listed operator MRG Group has launched a new Kambi-powered sportsbook for its Redbet brand.

The new sportsbook for Redbet, which operates as a subsidiary of Mr Green, features a significantly improved user experience and an updated design, as well as a newly launched horse racing product for the UK and Irish markets.

Powered by Kambi, the Redbet Sportsbook introduces several new and improved features, including Cash Out, which has been updated to offer more availability and allow Redbet to offer more cash out opportunities.

“Redbet’s new sportsbook brings entertainment and adds value to a wider range of player preferences which is key when introducing the brand across more markets,” said Mr Green chief executive Jesper Kärrbrink. “Thanks to Kambi’s flexible product and our unique features, we believe the new Redbet Sportsbook will play perfectly among our customers and that our players will appreciate the improved user experience and design.”

“Thanks to our fantastic SEO team, Redbet holds important top positions on Google in the UK for several sport related key words,” Kärrbrink added. “Now that Redbet’s new Sportsbook also introduces horse racing, which is a key market for British and Irish players, Redbet is in a strong position to take further market share in the UK going forward.”

Shares in Mr Green & CO AB (STO:MRG) were trading up 0.82 per cent to SEK40.70 per share in Stockholm Friday morning, having set a new 52-week low of SEK39.87 per share on Thursday.

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