An unwavering 20-year focus on delivering the best possible casino games experience to players has cemented NetEnt as a must-have supplier for iGaming operators worldwide, but as chief executive Per Eriksson explains, the company is just getting started.

Lottoland’s success with its bet-on-lotteries concept has already attracted the ire of UK National Lottery operator Camelot. Lottoland UK managing director James Easterbrook and Home agency’s Nick Harrison explain how their new ad campaign is set to further boost UK operations.

The deposed William Hill chief executive James Henderson appears to have been put forward as a scapegoat for many of the operator’s problems. But the lack of a coherent strategy since his departure suggests a more deep-rooted problem.