Scientific Games aims to revolutionise the way operators learn more about player preferences and motivations with its new community-based market research solution, ONE Voice.
Imagine having unlimited, real-time access to players and non-players. Now, envision the benefits of 360-degree communication between these consumers and your marketing and product innovation teams. And finally, think about the countless, actionable insights you can glean from their conversations in order to develop better, more engaging games [...]
