Camelot UK Lotteries has launched a new advertising campaign to demonstrate and celebrate the volume and variety of prizes won on the UK National Lottery.
Created by London-based AMV BBDO, the campaign launched this week on radio, social media and out of home (OOH) media across the UK.
The campaign aims to highlight the prizes won through the National Lottery, while at the same time establishing an emotional connection around that moment of becoming a millionaire.
It also includes real winners’ [...]
