Stockholm-listed sports betting provider Kambi has launched a new online sportsbook for Mexican media giant Televisa and its PlayCity brand.
The launch of PlayCityApuestas.com follows last year’s deal between Kambi and Televisa which saw sixteen PlayCity land-based casinos furnished with Kambi’s retail product suite.
Following the retail betting roll-out, Kambi has integrated its sportsbook solution into PlayCity’s platform, enabling the product to be offered via online and mobile channels.
PlayCity will support the launch with a social and [...]
