Stockholm-listed digital marketing specialist Catena Media has made its first move into the regulated French iGaming market with the acquisition of sports betting affiliate ParisSportifs.com.
The initial purchase price amounts to an up-front payment of €8.2m, of which €6.2m will be paid in cash and the remaining €2.0m in newly issued shares in Catena Media.
The agreement also includes a maximum earn-out of €5.7m, based on ParisSportifs’ revenue performance over a one-year period.
Catena said that in a [...]
