UK National Lottery operator Camelot has credited a marginal increase in sales for its 2017-18 financial year to the early result of initiatives undertaking following the strategic review of the business last year.

Total sales for the fiscal year ended March 31st, 2018, were up 0.38 per cent year-on-year to £6.95bn, with 2.5 per cent growth in draw-based game sales to £4.12bn offsetting a 2.4 per cent decline in instant win games sales to £2.83bn.

The sales growth was driven by record digital sales of £1.65bn, up 8.6 per cent, including the best-ever performance from the National Lottery's instant games portfolio.

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