Lifting the federal ban on sports betting in the US would allow the National Football League’s (NFL) TV and advertising partners to enjoy a significant boost in revenue, the American Gaming Association (AGA) has argued.
A Nielsen Sports study conducted on the AGA’s behalf has suggested that sports bettors tend to engage more deeply with TV coverage, making them more valuable to advertisers and more likely to boost awareness of NFL games via social media.
This, the [...]
