DraftKings has been named as the official daily fantasy sports partner of ESPN, with the operator also sealing an exclusive advertising deal with the Disney-owned sports broadcaster as part of the agreement.
The relationship will give DraftKings branding and promotional opportunities across ESPN and DraftKings’ platforms, including integration into digital properties and television programming.
“ESPN and DraftKings share a history of innovating and advancing fantasy sports to serve this passionate fan base,” ESPN president and co-chairman of Disney [...]
