Sportsbook solutions provider Metric Gaming has struck a commercial agreement with PokerStars owner Amaya to supply a range of golf pricing feeds for the operator’s newly-launched BetStars sportsbook brand.
The deal will see Metric provide Amaya with a comprehensive pricing feed package for the sport including pre-game markets such as outright winners of tournaments and 72-hole match-ups, as well as daily betting opportunities on round leaders, player match-ups and two- and three-ball groupings.
Amaya launched its sportsbook in selected markets in December last year, with the company hiring London-based ad agency Crispin Porter + Bogusky as lead creative agency for a £10m campaign to promote the brand.
BetStars will roll out the package as part of its ongoing strategy to establish the brand as a leading sportsbook, with the deal including a provision to roll out the SuperLive price across a variety of sports such as football, tennis and basketball.
“In many ways golf is the perfect sport for in-game and SuperLive betting, so the prospect of delivering our unique vision for golf wagering entertainment with a world-class partner like Amaya is compelling,” Metric founder Martin de Knijff commented.
“That Betstars selected our end-to-end golf solution is naturally a welcome endorsement of our product, pricing and technology.”