US gaming and lottery supplier Scientific Games has lauded the cross-channel appeal of its Jackpot Party and Gold Fish slot titles, which made their debut as instant games in the lottery sector earlier this year.

The supplier said that the two games, popular in the land-based casino and online gaming sectors, had demonstrated their crossover appeal, with instant lottery versions of the games going live with the New York and Ohio lotteries in February and March of this year.

Michael Lightman, Scientific Games’ senior vice president of Lottery Interactive, cited a recent study conducted by the company across lottery and gaming customers in Europe and the US, which showed that 74 per cent of casino slot machine players also played lottery instant games.

“Incorporating our popular casino brands into lottery products introduces lottery to other gaming enthusiasts while the innovative game attributes designed into these new games will help deepen engagement with existing players,” he said.

"This is really the beginning of some fantastic crossover brand innovation developed by Scientific Games since the integration of Bally and WMS content following our mergers.”

Jackpot Party debuted as an instant win product for the lottery market in February this year, offering a top prize of $1m. It features a second chance game on the back of the ticket that gives players five more chances to win cash prizes.

Gardner Gurney, director of the New York Lottery, said that as a game offered at some video gaming venues in New York, Jackpot Party was perfect for crossing over into its lottery portfolio.

"We are always searching for ways to work collectively with the video gaming facilities within New York and Jackpot Party has offered us this opportunity,” he said. “Just as video gaming customers expect bonusing opportunities, the back of the Jackpot Party instant game offers lottery players similar bonus opportunities to win.

“New York players have been receptive to the instant game; we see Jackpot Party as a brand with omni-channel appeal."

Meanwhile Gold Fish was launched as a $2 instant win game by the Ohio Lottery in March. It too comes with a second chance game, an interactive feature that allows players to win prizes of $25 or $50, with social gaming elements integrated to offer virtual rewards as well.

"The Gold Fish brand is a popular VLT game in our Ohio racinos, so it was a natural cross-over to a lottery instant game,” said Dennis Berg, director of the Ohio Lottery. “The Gold Fish instant game is performing well in our $2 game category."

Related

GIQ Magazine Digital Edition