UK-listed operator and B2B supplier GVC Holdings has launched a new online slot game featuring the band behind the pop hit Barbie Girl for Denmark’s former monopoly operator Danske Spil.

Aqua will launch on and is the latest in a series of games that GVC has built exclusively for its B2B partner based on popular Danish themes.

Previous titles have been based on Danish rock bands DAD and Shu-bi-dua, as well as popular films Olsen Banden and Klovn.

The five-reel slot is based on Denmark’s most successful ever pop act, Aqua, who achieved global fame with their 1997 pop song, Barbie Girl, and sold over 33m albums and singles worldwide.

With a progressive jackpot prize of €130,000 and available on desktop and mobile, the game features band members Lene Nystrøm and René Dif, accompanied by sounds clips from pop hits Dr Jones, Turn Back Time and Barbie Girl.

“Aqua is the latest in a series of tailored games developed for Danske Licens Spil by GVC,” said Søren Schneider, head of gaming for Danske Licens Spil. “These titles offer our customers something totally unique in the Danish market and are amongst our most popular games.

“We will continue to differentiate our product offering with local exclusive themes to give us an advantage in a highly competitive market.”

GVC’s chief product officer Liron Snir, added: “Our aim is to supply our partners with the best online gaming platform in the market. Whilst the quality of our gaming systems are well known, we are genuinely excited to demonstrate our ability to deliver high quality, original gaming content.

“Aqua is a great game and will help Danske Spil stand out from its competitors.”

Shares in GVC Holdings plc (Co. Data) (LSE:GVC) were trading at 695.13 pence per share in London earlier Friday.


GIQ Magazine