Casino games supplier Realistic Games has secured a deal to provide its content to Kindred Group, the Stockholm-listed operator formerly know as Unibet Group.
Kindred’s brands, including Unibet and Maria Casino, will benefit from the addition of Realistic’s portfolio of table and slot games, including recent releases Fireworks and Crystal Clear.
Realistic Games chief executive Andy Harris described the agreement as a great opportunity for both parties.
“We think it will significantly strengthen Kindred Group’s arm in the UK with content that has been consistently popular among British players, and for us it’s a fantastic chance to showcase our games to large new audiences in the Nordics and beyond,” Harris explained.
“We’re very confident the players will love the content and will get a lot of enjoyment out of it, whether they chose to play the games on their desktop, phone, or tablet devices.”
Fredrik Kjell, head of gaming at Kindred Group, added: “Realistic Games have built a formidable reputation on designing and developing some of the best games on the market.
“We’re very happy to bring these games to our players and are looking forward to them supporting our continued growth in the UK and other key markets.”
Kindred Group is the new corporate name of Unibet Group after shareholders voted in favour of the name change earlier this week, with trading under the Kindred name set to begin on Monday December 12th.
The name change is intended to “improve synergy, clarity and flexibility around the group’s multi-brand strategy”, the company said, without affecting its customer-facing brands such as Unibet, Maria Casino, Bingo.com, Stan James and iGame.
“Changing our group name from Unibet Group to Kindred Group marks an historic step for our company, founded almost twenty years ago,” said Anders Ström, chairman of the board of directors. “We are now in a position to move Kindred Group into the future with enhanced clarity and flexibility, creating better conditions for future growth in a dynamic and changing business environment.”