UK bookmaker Coral will be streaming all 28 races from this week's Cheltenham Festival via its Live Casino channel.
Coral has rebranded one of its live roulette tables as The Cheltenham Room for the week, allowing players to enjoy live streams of every race.
Racing expert Mark Grantham will stand alongside the dealer on-screen and present detailed information before each race, highlighting the ground conditions, current form of the runners and riders, and some of the current odds.
“Our customers are not only multi-channel but they are increasingly interested in both sports and gaming, they want to go straight to the heart of the action and so it’s key that we introduce new ways to play – Cheltenham Live Roulette does just that,” said Antonio Ruggeri, Coral’s live casino product manager.
The operator will also have a number of special promotions available for players inspired by the action at Cheltenham. The numbers from winning horses will be used as lucky numbers by the dealers, offering players a £5 free bet if the lucky number lands on stakes of over £5. There will also be a Cheltenham free bet wheel as well as favourite horse golden chips.