Cherry's game development subsidiary Yggdrasil Gaming has launched its titles in the Italian market for the first time, rolling out its portfolio with GVC Holdings' Gioco Digitale brand.

Italian gaming regulator AAMS has certified 11 of Yggdrasil's games for the Italian market, including Dark Joker Rizes, Vikings Go Wild and Nirvana.

The Gioco Digitale roll-out will be followed by another GVC brand, bwin.it, with the operator also gaining access to Yggdrasil's selection of in-game promotional tools including Missions and Tournaments features, and social sharing tool BRAG.

"This is a very special moment as the Italian market has seen a significant increase in mobile gaming in recent years," Yggdrasil chief executive Fredrik Elmqvist said. "Yggdrasil can boast one of the best mobile game interfaces in the industry, so we are excited to see how customers react to our titles.

"The integration has been smooth and together with GVC we are now working to get Yggdrasil games on bwin.it up in the near future."

"We are thrilled to be the first operator to bring Yggdrasil games to the Italian market," GVC chief product officer Liron Snir added.

"It has been a pleasure to work with the Yggdrasil team throughout what has been a straightforward integration process, and we look forward to seeing how these fantastic titles perform."

Shares in GVC Holdings plc (Co.Data) (LSE:GVC) were trading up 0.33 per cent at 770.00 pence per share in London early Tuesday, having set a new 52-week high of 780.00 pence per share on May 17th.

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