London-listed iGaming operator GVC Holdings is further expanding its games portfolio through a multi-year content deal with Pariplay.

The agreement will see Pariplay deploy more than fifty proprietary and third-party games on GVC's casinos across multiple brands. The range includes slots, scratchcards, bingo and instant win games, with popular titles including Pariplay's classic Atari branded range of slots.

"Pariplay’s content is a fantastic addition to our line-up and is another huge step on our journey to build the best gaming offer in the industry," said GVC chief product officer Liron Snir.

Adrian Bailey, general manager of Pariplay, added: "We are delighted that GVC will be offering our content through their market leading brands. GVC is has proven to be one of the industry’s most effective operators and we are looking forward to working with them."

Shares in GVC Holdings plc. (Co. Data) (LSE:GVC) were trading marginally higher in London Wednesday afternoon at 805.00 pence per share, 2.7 per cent off their 52-week high of 826.50 pence per share set on May 26th.

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