Ladbrokes Coral-owned Eurobet has become the first operator to launch Metric Gaming's Super Live soccer content in the Italian market.
The Super Live soccer product allows customer to bet on one-minute and five-minute markets, adding an additional 250 markets per 90-minute football match.
Powered by data from Perform subsidiary RunningBall, it is available on 3,000 matches per month, with up to 100 Super Live markets able to run concurrently.
"I have been aware of Super Live Soccer for a number of years, since Metric launched with Coral," Eurobet sportsbook director Carlo di Maio commented.
"Metric have finessed the product, made it easier to integrate and it's a product we believe has huge potential in Italy," he said. "Super Live is a welcome addition to our soccer product suite and allows our marketing teams a huge opportunity to speak to customers, current and potential about a highly competitive engaging product, which is available on all our platforms."
Metric commercial director Conall McSorley said he was delighted to work with di Maio and the Eurobet team.
"The Italian marketplace is hugely underserved in terms of immediate gratification, rapid fire content and we are keen to see these markets do as well in Italy as they have elsewhere."