London-listed operator GVC has launched The Clubhouse, a new live casino studio for its portfolio of gaming brands.

The operator said that the launch of The Clubhouse was the most significant upgrade to its live dealer offering since it acquired bwin.party.

The studio has been developed in collaboration with London-based creative consultancy My Agency and live casino specialist Evolution Gaming. It features a number of blackjack and roulette tables, as well as three ‘windows on the world’ which feed looped videos capable of transporting players to a host of exotic locations around the globe.

"We created The Clubhouse to address the challenge of catering for multiple brands from a single private studio," said GVC's head of live Oliver Bartlett. "The addition of the windows allow us to take our studio anywhere in the world, something brand new in the industry.

"This is the first of a number of new innovations we have in the pipeline, maintaining our position as a market leader in live casino."

The studio has been specifically designed to accommodate GVC's multi-brand offer and will provide live table games to sites including bwin, partypoker, partycasino and selected B2B partners.

GVC's chief product officer Liron Snir added: "We have spent much of the last year improving the breadth and depth of our casino product suite, adding hundreds of new games to our line-up.

"While this has been happening, we have also been focused on bringing a similar level of improvement to our live offer. With The Clubhouse, we have done just that and we now have a service that is at the cutting edge of the industry."

Shares in GVC Holdings plc (Co. Data) (LSE:GVC) were trading up 1.65 per cent at 800.50 pence per share in London earlier Monday, while shares in Evolution Gaming Group AB (Co. Data) (STO:EVO) were trading down marginally by 0.63 per cent at SEK439.70 in Stockholm.

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