Sports betting technology provider Playtech BGT Sports (PBS) has launched a new real-time gamification product to enhance the customer experience.
Developed and managed by online loyalty and gamification specialist Captain Up, Level Up enriches the sportsbook user experience by adding layers of rewards and real-time communication based on events and triggers.
PBS will begin offering timed challenges, daily rewards, missions, and trophies through the new product, with the user journey optimised to promote any match, event, market [...]
