Skill games developer GameCo will develop a new game featuring internationally-renowned DJ and producer Steve Aoki to add to its portfolio of branded content on video game gambling machines (VGMs).
The new title, Steve Aoki's Neon Dream, is being launched through a licensing agreement with Aoki. It is scheduled to be rolled out on GameCo's VGMs later this year.
The game is inspired by Aoki's 2014 album Neon Future, using infinite running gameplay similar to popular titles such as Temple Run. Players will run along an endless track, collecting coins, avoiding barriers and listening to a range of songs released via the DJ's Dim Mak record label.
"I can't wait for my fans to see what GameCo has done with Neon Dreams," said Aoki. "Using Dim Mak's music, and a host of images from our collection, the video game really is a neon dream, and I'm proud to be working with GameCo as we revolutionize the gaming floor."
The collaboration with GameCo is just the latest example of the Grammy-nominated DJ dabbling in the gaming sector. He is already a co-owner of Rogue, a Las Vegas-based esports organisation, with teams active in games including Overwatch, CS:GO and Call of Duty.
"We saw utilizing his passion for video games, his involvement with the esports industry, and connection to the casino gaming industry as the perfect fit for developing a game for our skill-based video game gambling machines," GameCo chief executive Blaine Graboyes said.
Alongside this new deal with Aoki, GameCo has existing licensing agreements to develop content based on major films such as Star Trek, Mission: Impossible and Terminator 2: Judgement Day