Ladbrokes Coral has expanded the range of betting markets that it offers with new match and player specials created by sportsbook solutions provider Digital Sports Tech (DST).

The markets have been launched to coincide with the start of the new Premier League season, and include DST's player prop bets and same-game accumulators, which combine the prop bets and popular match markets.

"With the new football season in full-swing, we're thrilled to be expanding our existing partnership with Ladbrokes Coral by powering and facilitating all of their new player prop and accumulator betting markets," DST executive director Ari Lewski explained.

"The popularity of same-game accumulators has grown exponentially in recent seasons, particularly with millennials who are highly active via social media channels. We feel with the addition of our player props that we are adding a whole new and exciting dimension to these markets."

The same-game accumulator products have been created using DST's Quick Pick Accumulators (QPA) solution, which launched in July. They account for any contingencies in the accumulator, such as Chelsea to win a match, in which there are under 10.5 corners and midfielder N’Golo Kante is expected to make three or more tackles.

Both the Ladbrokes and Coral brands will also use DST's Feed Handler solution, a customised console integrated with the OpenBet sportsbook platform that allows the operator's trading teams to create and customise their own player prop and accumulator markets. 

"We take a customer-first approach to innovation and the Digital Sports Tech solution allows us to provide a better user interface for match and player markets," Ladbrokes Coral director of digital product Gary Gallagher said.

"Customers are demanding growth in this area and being the first operator to offer these player and match propositions combined is a significant statement for Ladbrokes Coral. DST have proven themselves to be both flexible and reliable in delivering such an outstanding feature – and we are looking to further expand our coverage quickly."

Shares in Ladbrokes Coral Group plc. (Co. Data) (LSE:LCL) were trading up 0.34 per cent at 119.40 pence per share in London early Wednesday.

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