Games development studio Yggdrasil Gaming has expanded its presence in the regulated UK and Italian iGaming markets following deals with Rank Group and Ladbrokes Coral’s Eurobet.it.

Yggdrasil will provide its full portfolio of games to Rank’s Mecca and Grosvenor Casinos brands in the UK, including popular slot titles Jungle Books and Valley of the Gods.

“Rank Group is one of the most recognised gaming operators in the UK, and is another important addition for Yggdrasil as we further expand in this highly competitive market,” said Yggdrasil chief executive Fredrik Elmqvist. “We are certain our games will sit well on the Mecca and Grosvenor brands, and look forward to building a long and mutually beneficial partnership with Rank.”

Rank Group head of casino Bhotesh Maheshwari added: “Yggdrasil is a relatively new entrant in the space but have already delivered some extraordinary titles and superior bonusing tools.

“We are very pleased to serve their content to our Mecca Bingo and Grosvenor Casino players, and look forward to utilising the BOOST promotional tools.”

Meanwhile, the roll-out in Italy will see Eurobet players gain access to Yggdrasil titles that are certified under Italian regulations.

“Yggdrasil continues to make significant progress in Italy, and this deal with Eurobet.it positions us well to reach even more customers in the exciting Italian market,” Elmqvist said. “We made a strategic commitment to grow our footprint in Italy, and partnering with respected operators such as Eurobet.it is a crucial part of this process.”

 

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