London-listed Gaming Realms has signed a game licensing agreement covering a number of UK broadcaster ITV's most popular shows.
The deal follows the success of Gaming Realms' previous agreement to develop a real-money gaming site based on the ITV reality dating show Love Island via Loveislandgames.com
Under the new arrangement, new branded games will be created for ITV shows including ice skating talent contest Dancing on Ice, reality show The Only Way is Essex, and cooking competition Hell's Kitchen.
These will all be hosted on a new gaming site, TellyGames.com, powered by Gaming Realms' proprietary platform.
The titles will also be licensed to third party operators as part of the company's Slingo Originals content range.
Gaming Realms chief executive Patrick Southon commented: "These are great commercial developments for Gaming Realms and we are delighted to be extending our partnership with ITV on the creation of entertaining gaming content based on these popular television shows."
Shares in Gaming Realms plc (AIM:GMR) were trading up 0.96 per cent at 10.50 pence per share in London Monday afternoon.