Cherry-owned game development studio Yggdrasil Gaming has appointed Stuart McCarthy as head of studio partnerships, leading the supplier’s new YGS Masters open platform programme.
YGS Masters enables studios to develop game titles on the platform and leverage the company's in-game promotional tools such as BOOST.
“YGS Masters is a strategic initiative in reaction to gaming’s increasingly fragmented value chain,” said Yggdrasil chief executive Fredrik Elmqvist. “With direct integrations scarce, independent suppliers require the support of an established partner with forward-leaning technology.
“Operators and game studios alike have been crying out for years for a modern, open platform that offers the power and flexibility of BOOST and the broad market penetration that Yggdrasil has amassed.”
Commenting on his new role, McCarthy said: “YGS Masters is a hugely exciting development for the gaming industry and something that I am immensely proud to be leading.
“The programme will be independently managed, away from the existing Yggdrasil game studio business and will furnish a very select group of the world’s best game developers with Yggdrasil’s proven, market-leading BOOST tools to create an irresistible mix of awesome content and features.”