This week sees new slots released by Play’n GO and Pragmatic Play, platform deals for GameArt, Betsoft Gaming, Northern Lights Gaming, Wazdan and 49’s, as well as a €6.7m jackpot win on NetEnt’s Hall of Gods.

Play’n GO

Swedish slots specialist Play’n GO is taking players into the kitchen with its latest slot Baker’s Treat.

The five reel, two-way-pay slot is set in a twee British kitchen, with a selection of edible goodies laid out in front of star bakers as they look to gorge through winning lines and consume big wins. Each table runner challenges players to land the right stack of high-paying sweet treats, earning a token in the process, and once three have been bagged, one of the five Flour Power Spin features will be triggered.

These will double-up reels, upgrade macarons to the high-paying cakes, pies, sponges and other indulgent bakes, or introduce wild reels across the dining table. When each reel’s select bake lands across all five at once, the Bake Off feature will set off all five Flour Power’s consecutively, raising players’ balances in the process.

“Baker’s Treat sees the much-loved great British pastime of baking combined with a gaming experience and premium design that will have players’ stomachs rumbling,” said Play’n GO chief executive Johan Törnqvist. “This latest release shows the quality and breadth of our entertainment provision. Having experienced significant success with our recent gridslot Sweet Alchemy, Baker’s Treat goes back to the much-loved classic slot layout and this variety ensures our players will never get bored.”

Pragmatic Play

Malta-based slot developer Pragmatic Play is welcoming players to a fantastical world of towering castles and immersive gameplay in its latest release Fairytale Fortune.

The folklore-inspired 3x5 video slot features a prince and princess alongside mythical beasts including unicorns and ancient dragons, with wilds stacked on all reels.

Fairytale Fortune features four bonus games, a fairground-style tombola unleashing one of Wheel of Fortune, Raining Wilds, Super Wilds or Progressive Free Spins when three or more diamond symbols appear.

“Fairytale Fortune is an exhilarating addition to our portfolio, blending high fantasy with high-concept gameplay that is sure to keep players engaged,” said chief commercial officer Melissa Summerfield. “We continue to deliver the most diverse and entertaining suite of high-quality content to our growing number of partners, and Fairytale Fortune ticks all the boxes with its vivid graphics and bonus content.”

GameArt

Slots developer GameArt seen its portfolio of games go live with Italian operator Betaland.

Under the distribution agreement with Betaland-owner OIA Services, the operator will have full access to GameArt’s slot library, which includes Italian certified games Crystal Mystery, Wild Dolphin, Explosive Reels, Gold of Ra and Money Farm.

“GameArt has achieved continued year on year growth in the regulated Italian market, and we’re thrilled to continue the strengthening of our position in the market by launching our content with Betaland," said GameArt CEO Maja Lozej.

OIA Services managing director Sprovieri Michele added: “We are definitely excited to add another casino to our online offer. I am confident that the quality of the GameArt Casino games will bring more excitement to our customer experience.”

Northern Lights Gaming

Newly established slot games developer Northern Lights Gaming has secured its first content partnership deal with UK operator Sky Vegas.

The agreement includes a three-game contract for exclusive UK content, with Northern Lights’ titles expected to launch on Sky Vegas later this year.

“The Northern Lights Gaming team have previously delivered some of the most successful games on the European market,” said Sam Downey, head of commercial and content at Sky Vegas. “Their new games look very promising, so we are naturally very excited about having them launch first here on Sky Vegas.”

Northern Lights is a video slot games studio based in Stockholm and Manchester, founded by former executives from Barcrest and WMS (both now part of Scientific Games).

The studio is headed up by CEO Andrew Goodale, who ran the studio that created blockbuster hit Rainbow Riches, and chief technology officer Peter Lundh, who founded Cubeia. Robert Henrysson and Patrik Roos, who co-founded Swedish games developer Jadestone (sold to WMS in 2012) also serve on the company’s board.

“We are delighted to sign with Sky Vegas and look forward to build on the solid working relationship we already have with Sam and the team,” said Goodale. “We look forward to the launch of our games and further developments in this space.”

Betsoft Gaming

Casino games developer Betsoft Gaming has agreed a deal to provide its portfolio of slots to operator Pinnacle.

The roll out includes Betsoft’s Slots3 series of games, with Pinnacle also gaining access to new games from the supplier as they become available.

“Pinnacle has a longstanding reputation for player satisfaction in sports and eSports betting, so when it began to significantly improve the quality and variety of its slot games, the company chose its partners carefully,” said Caroline Danielsson, account manager at Betsoft. “We are proud to see Betsoft’s games added to Pinnacle’s carefully-curated portfolio, and we are confident that players will find our standards of quality and choice compelling.”

Pinnacle CEO Paris Smith added: “Betsoft is one of the most recognisable names in the iGaming industry, and we are thrilled to be working with them. Today and tomorrow, we want to offer our players the best possible experiences: that means embracing the newest innovations, and integrating the best and most popular games. We strongly believe that our partnership with Betsoft will be essential in achieving all those aims, and we look forward to a long and productive relationship between our two businesses.”

49’s / SIS

Sports Information Services (SIS) has renewed its retail agreement with games developer 49’s, with the deal expanded to cover international markets and online.

Numbers games, live draws and virtual content from 49’s, a lottery operator owned by a consortium including Ladbrokes, Coral and William Hill, have been included in SIS’s retail TV service for independent bookmakers and SIS’ rest of the world TV channel.

“The 49’s content is a key part of our schedule for retail betting,” said Paul Witten, product director at SIS. “We are very pleased to announce both the extension of these rights for retail, and also the increased rights for international and online.

“These increased rights further support our diversification strategy alongside our top quality horse racing and greyhound racing content."

Miles Phillips, 49’s chief operating officer, added: “We are delighted to not only continue our partnership, but to expand our reach across the world and online.

“Together we have set an industry standard in fixed odds betting for over 20 years and are excited to expand our product offering and distribution methods with SIS.”

Wazdan / Solid Gaming

Casino games supplier Wazdan is targeting the Asian market following a deal with Asian-specialist Solid Gaming.

Wazdan will be providing its complete portfolio of over 100 slot titles to the B2B game aggregator that distributes content to a network of operators in the Asia region.

Wazdan's titles include Great Book of Magic Deluxe, Magic Target Deluxe, Valhalla and Wild Guns, as well as upcoming releases Los Muertos, Mayan Ritual and Captain Flynt, among others.

“We decided to work with Wazdan because they have been the outstanding breakthrough slots developer over the last couple of years and their technology is changing the gaming experience for the better,” said Solid Gaming CEO Thomas Nimstad. “We see this new agreement as a strategic fit that significantly strengthens our Asian offering."

NetEnt

One lucky player has hit the jackpot playing NetEnt’s popular Hall of Gods game on leading mobile casino LeoVegas.com.

The 37 year old man won over €6.7m on the title, having staked just €10 on the bet before going on to take the seven-figure jackpot.

The winner is now making plans for his winnings, including fulfilling his long-time wish of renovating his house.

“We are delighted to add yet another big jackpot winner to our list,” said Karolina Pelc, casino director for LeoVegas. “The fact that a person became a multi-millionaire simply by entertaining himself and playing LeoVegas on his mobile is simply amazing. It shows that everything is possible.”

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