New York-listed gaming supplier PlayAGS has agreed a deal to provide access to its slot games aggregation platform to leading online betting and gaming operator GVC.
AGS' iGaming platform, acquired through the purchase of Gameiom Technologies earlier this year, will provide GVC with access to the supplier’s full library of game content partners.
This comprises more than 600 games from developers including 1x2 Gaming, AGS, Ainsworth Game Technology, Gaming Realms and Reflex Gaming, among others.
"Partnerships like this one with GVC, which owns such powerful brands as Ladbrokes, Coral, bwin, partypoker, Sportingbet, PartyCasino, and Foxy Bingo, are exactly why we acquired Gameiom,” said AGS president and chief executive David Lopez.
“Through our powerful iGaming Platform, we will provide GVC with robust and secure delivery of AGS and third-party slot content for an incredible online and mobile player experience that truly gives GVC an edge in the competitive real-money gaming space."
GVC head of content and commercial management Andy Whitworth said: "As a real-money gaming aggregator, AGS, with the recent acquisition of Gameiom, already has an impressive portfolio of content and is committed to bringing on more high-quality suppliers to ensure we give our customers an exciting player experience and diverse library of games and play features.
“That, coupled with AGS's robust, scalable, and easily integrated iGaming Platform, gave us the confidence to enter into such an important agreement that we expect to grow with time."
AGS acquired Gameiom for $5m in June, with the integration of the UK and Gibraltar-licensed platform provider serving as the launchpad for AGS’ iGaming division, which has become part of the AGS Interactive business segment.
Shares in PlayAGS Inc (NSQ:AGS) closed up 0.93 per cent at $31.64 per share in New York Tuesday, while shares in GVC Holdings plc (LSE:GVC) were trading up 1.63 per cent at 1,119.00 pence in London Wednesday morning.