The chief executives of the UK’s leading bookmakers have moved to address public concerns about gambling with the establishment of an independent watchdog for the industry and a number of voluntary measures to ensure gaming products are advertised in a responsible manner.
William Hill, Paddy Power, Ladbrokes and Gala Coral have together agreed a ban on TV advertising sign-up offers featuring free bets and free cash promotions before 9pm.
The operators have also banned all advertising of [...]
