A new strategic partnership with real-time engagement and retention platform provider Captain Up is set to give Playtech licensees access to a range of new tools to incentivise, analyse and reward players.
Captain Up's platform uses a range of social gaming mechanics to boost engagement and player lifetime value, employing features such as challenges, tournaments, community feeds, badges, leaderboards and in-app messaging.
The partnership sees Captain Up become a Playtech Certified Partner, with its tools integrated into Playtech's IMS player [...]
