Locally regulated markets now represent more than a third of Unibet’s gross winnings revenue, but uncertainty regarding the upcoming tax rate in the Netherlands could significantly impact the company’s future earnings and set a dangerous precedent for Nordic countries also looking to re-regulate.
Unibet currently holds ten local licences, which generated revenue of £38.2m during the fourth quarter, up from £22.2m the previous year.
Chief executive Henrik Tjärnström said that this was a result of the company’s strategic plan initiated five years ago.
“Back in 2010 we started an important part of our strategic plan which has been the transformation of our business from a dot.com to a dot.country reality,” he said in an earnings call following the operator’s results last week. “Over those years, especially the last five years, we have invested a lot of money and effort into transforming our business.”