Stockholm-listed operator LeoVegas has launched a new SBTech-powered sportsbook for its BetUK.com brand.
Operated by the company’s UK-facing subsidiary Rocket X, BetUK was acquired by LeoVegas from Intellectual Property & Software (IPS) in March of this year.
BetUK will be LeoVegas Group's first brand with sports betting as the primary focus, with the operator tying up a shirt sponsorship deal with Championship side Swansea City AFC earlier this year ahead of the launch.
"Since its start LeoVegas has [...]
