Playtech chief executive Mor Weizer and OpenBet CEO Jeremy Thompson-Hill explain why they do omni-channel better
The gambling industry is fond of buzzwords. The latest is ‘omni-channel’. It centres on the drive to seamlessly link play across all channels with single player accounts.Omni-channel supposedly goes beyond simply offering mobile, land-based and online products. It looks to enhance customer experience by making gameplay as similar as possible in each channel, in turn facilitating [...]
