US gaming and lottery supplier Scientific Games has signed a new contract to operate an online lottery system and provide a range of marketing and services support for the North Dakota Lottery.

The contract was awarded through a competitive procurement process, and will come into effect from July 6th this year. It runs for eight years, with the option for a two-year extension.

As part of the deal Scientific Games will also provide the lottery with its Sciplay interactive platform, allowing the operator to offer a subscription service, player registration and player rewards programme online.

Under the terms of the deal the supplier is responsible for installing and providing support for terminals, terminal communications solutions and point of sales equipment for around 450 WAVE lottery retail terminals.

This includes 50 PlayCentral EX draw game-only Self-Service Lottery Terminals and the Lottery InMotion system, allowing the lottery and its retailers to feature interactive adverts on each machine.

Scientific Games will also upgrade the lottery’s central management system to the advanced AEGIS-EF solution, and launch its Points for Prizes programme. The programme allows players to accumulate rewards points by entering lottery tickets into a Players Club loyalty club.

President of North American lottery systems for Scientific Games Pat McHugh said the supplier appreciated the trust placed in the business by the North Dakota Lottery, adding he was “very proud” of the successful long-term relationship.

“We have been there since the beginning, and with the innovative new products and services we'll be adding in North Dakota, we look forward to even greater success in the years ahead,” McHugh added.

Scientific Games has powered the North Dakota Lottery since its inception in 2004, maintaining an average of annual growth rate of almost 20 per cent over the length of the contract.

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