Malta-licensed casino games developer Yggdrasil Gaming has entered the regulated Swedish iGaming market through a partnership with Svenska Klubbspel, the joint venture between media brand Metro and casino operator Cherry.

Svenska Klubbspel was established as a vehicle to raise funds for social causes and the non-profit Sports Alliance, benefitting Sweden’s 20,000 sporting clubs and 70 sports federations that comprise the Swedish Sports Confederation.

The agreement will see Yggdrasil supply Svenska Klubbspel with a number of games, allowing clubs to customise and brand their own lottery to ensure they can offer fans an attractive selection of products. The games are due to be rolled out to players in the fourth quarter of the year.

“Klubblo is a particularly exciting project for Yggdrasil, being our first step into both the world of the World Lotteries Association and the regulated Swedish market,” Yggdrasil chief executive Fredrik Elmqvist commented.

“We have been working on this since autumn last year and we’re delighted to now see these games live for the Swedish Sports Alliance and Klubblo,” he continued. “It has certainly been a real challenge. We have had to be very innovative in the way we have developed the lottery games to fulfil the requirements of the regulator, but also make the games exciting for the players.”

Klubblo CEO Lasse Dilschmann added that Yggdrasil has fantastic experience in the gaming sector, particularly in the slots and lottery segments.

“They have a unique approach and they were the obvious choice to deliver something truly conceptual and innovative for Klubblo,” Dilschmann said.

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