Gaming and betting software provider BetConstruct has agreed to provide its online sportsbook product for the Bulgarian National Lottery’s 7777.bg website.

The partnership will see BetConstruct will provide an online sportsbook for 7777.bg, which will launch during the first quarter of this year.

The National Lottery has an estimated total market share of more than 90 per cent of the Bulgarian gaming market, with a lottery distribution network of more of around 20,000 points of sales across the country.

The launch of its BetConstruct-powered sportsbook will expand its existing iGaming offering, which allows players to purchase online tickets for a range of lottery games and scratchcards.

“Bulgarian National Lottery is a very important and stimulating partner for BetConstruct,” said BetConstruct CEO Vahe Baloulian. “We are very encouraged by this long established and trusted company joining the community of BetConstruct partners.

“Their commitment to development of Bulgarian sporting excellence is not only inspiring but also a great example of the positive impact the gaming industry can have on society. We are confident that our relationship with National Lottery Bulgaria will substantially expand in the future."

Earlier this week BetConstruct announced the opening of two new regional offices in Montevideo, Uruguay and Kiev, Ukraine, as part of the company’s international sales and service development strategy.

“According to our practice of being as close as possible to our partners and our strategy of insistently expanding into new markets, we have doubled our efforts in Latin America by opening the second sales and service center there,” said Baloulian. “At the same time we are not overlooking our European home base, eastern part of which will now be better served by our newly established and expanding Kiev branch.”

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