The Danish Klasselotteriet, one of the world's oldest lottery operators, has launched Genera Networks' Nabor geolottery format, the first new game added to the company's product offering since it was established in 1753.
The Nabolotteriet, or Neighbourhood Lottery, sees players participate using their home address. One main winner is drawn in a raffle, securing the main prize, with secondary prizes distributed to ticket holders based on their geographic proximity to the main winner.
The game is based on Genera's patent-pending Nabor concept and has already been launched by a number of Scandinavian operators, including Finland's Veikkaus and Norwegian state-owned operator Norsk Tipping.
The Klasselotteriet was founded by King Frederik the fifth in 1753, becoming a state-owned limited company in 1992.
"We are, without doubt, delighted to once again make history in the Danish market, and we are proud to announce this brand new game based on modern technology," Klasselotteriet chief executive Elisabeth Rask Jørgensen commented.
According to Genera Networks chief executive Maria Sandell, this third roll-out of the Nabor concept will be followed later this year with the launch of two new partners.