Zeal Network subsidiary MyLotto24 has taken the first step in its international expansion plans with the launch of its online lottery betting service in Ireland.
The launch follows last year's licence approval from Ireland's Revenue Commissioners, the body responsible for regulating online gaming, with MyLotto24 describing the launch as a perfect example of the company’s focus on its internationalisation strategy to expand into “new marketable territories.”
"Lotto and betting have a long tradition in Ireland,” said Allan Turner, country manager for MyLotto24's Irish business. “Building on this, MyLotto24 wants to improve the lottery experience for the Irish people.
“With this first step in our internationalisation strategy, we can use our scalable state-of-the-art online lottery platform to provide a great user experience."
Rolled out under the Tipp24 brand, the new mobile-first offering allows players to bet on numerous lotto draws, including the Irish Lotto, EuroMillions, EuroJackpot and the German Lotto.