EquiLottery has secured its first broadcast rights agreement in its home state of Kentucky through an agreement with thoroughbred horse racing track Kentucky Downs.
The agreement allows the company to use races from the Franklin racetrack for its horse racing-based lottery product and follows similar agreements in West Virginia with Penn National Gaming’s Hollywood Casino at Charles Town Races and Eldorado Resorts’ Mountaineer Park.
“We applaud the vision of the entire EquiLottery team as they have continued to press forward with an exciting and unprecedented product,” said Ted Nicholson, Kentucky Downs senior vice president and general manager. “This is the only product we have seen that truly has the potential to expand the distribution and exposure of live horse racing.
“The implications of this are tremendous for the long-term viability of the sport by greatly increasing its popularity and reach in daily pop culture. The time has come for this game to see its day in Kentucky and we are proud to be the first racetrack in the state to sign an agreement with EquiLottery.”
When Kentucky Downs races are featured through the lottery game, a broadcast rights fee will be paid to the track and split equally into purse funds in exchange for the use of live on track race video in the EquiLottery mobile app.
“We are very excited about adding Kentucky Downs to our growing stable of racetracks,” said EquiLottery founder and CEO Brad Cummings. “Corey and his team have been leaders in horse racing innovation and there’s no doubt what they have done with Kentucky Downs over the years is very impressive.
“It’s a blessing for us to count them as partners as we continue to push for new ways to grow the pie for horse racing and the lottery by expanding both customer bases and creating new revenue opportunities for both industries.”