France's La Française des Jeux (FDJ) has signed a three-year extension to its long-running instant lottery ticket supply deal with Toronto-listed supplier Pollard Banknote.

Through the extension Pollard will print 12 of FDJ’s 17 branded instant lottery games, continuing a partnership that was first established in 1996.

Pollard said that over this 21-year relationship FDJ has enjoyed significant commercial success using several of its innovative solutions, such as its Scratch FX cards which use holographic foil and metallic inks for its €5 Saphir game.

Pollard has also rolled out  the €3 Mots Croisés (Crossword) game, which went live in 2011 and immediately proved popular.

FDJ now offers a range of crossword instant games, such as the €2 Mini Mots Croisés, 5€ Maxi Mots Croisés and 10€ Mega Mots Croisés, all of which are printed by Pollard.

"We are very proud of the long-standing relationship we have with La Française des Jeux," Pollard senior manager for sales and market Chabha Bettoum said.

"For the past 20 years, our relationship has grown into a very successful partnership and we value this opportunity to continue working with the lottery. Through ongoing consultation, we have worked together to develop many instant lottery tickets that excite and engage players throughout France."

Shares in Pollard Banknote Limited (TSX:PBL) closed up 0.86 per cent at CAD$10.50 per share in Toronto Thursday.


GIQ Magazine