Camelot has invested more than £4m in a new initiative to support all of its 28,000 independent UK National Lottery retailers.
The ALLSTARS programme aims to help independent outlets boost sales and build on the £36bn that they have helped Camelot to raise for Good Causes in the UK since 1994.
The first phase will see independents, which make up around 60 per cent of Camelot's retail estate, receive new and additional permanent point-of-sale materials and signage [...]
