London-listed betting and gaming operator William Hill is giving its Australian customers the opportunity to bet on the outcome of the world's most popular lotteries through its new Planet Lottery platform.

Developed in partnership with Lottoland, Planet Lottery offers odds on some of the world's largest lottery draws, as well as the most popular Australian lotteries, with all jackpots guaranteed by Lottoland.

The new platfrom is available across mobile, tablet and desktop devices, and follows a recent agreement with Lottoland Solutions, the B2B arm of the Gibraltar-based lottery betting specialist.

The launch marks the first time that an Australian operator has entered the lottery betting market.

"William Hill is a leader in Australian betting, and we are thrilled to make this innovative and exciting new offering available to our punters, to bet low stakes for the chance to win goliath jackpots," William Hill head of corporate development Oliver Scott commented.

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