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IGT renews brand licensing deal with Caesars Entertainment

4th September 2017 6:17 am GMT
IGT

Lottery and gaming supplier International Game Technology (IGT) has signed an extension to its long-running brand licensing agreement with Caesars Entertainment.

The agreement allows IGT to use a number of brands owned by the operator in the lottery space, including Caesars, Harrah's, Paris Las Vegas, Rio, Flamingo and Horseshoe.

IGT said that the Caesars brands present a tremendous opportunity to offer second-chance promotions, giving US customers the opportunity to win trips to resort cities such as Las Vegas [...]

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