Toronto-listed lottery messenger service LottoGopher has named Canadian actor William Shatner as the company's new official spokesperson.

Best known for playing Captain James T Kirk in the Star Trek franchise, as well roles in Boston Legal and T.J. Hooker, Shatner's career has spanned seven decades of television.

"I am very happy to be joining the LottoGopher team," said Shatner. "Much like Netflix disrupted the movie rental business and Uber hailing a cab, LottoGopher is disrupting the lottery industry for Americans.

"Consumers nowadays demand exceptional service, competitive pricing, and the convenience of buying products online. LottoGopher offers a simple, cost-effective way to order lottery tickets online and I look forward to helping their customers dream big."

LottoGopher president and CEO James Morel said he was "beyond thrilled" that Shatner had agreed to collaborate with the company to accelerate awareness of the brand as spokesperson.

"His association and endorsement of LottoGopher will open up a huge audience base for our online lottery messenger service," he said.

"He is one of the most recognizable celebrities in the world. We are very honored to be working with him and look forward to using his light-hearted brand of humor in our marketing."

Shares in LottoGopher Holdings Inc (CNX:LOTO) closed down 3.90 per cent at CAD$0.37 per share in Toronto Monday.

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