Zeal Network's B2B subsidiary Lottovate has launched Norway's first digital-only charitable lottery in partnership with international children's charity UNICEF.

UNICEF-lotteriet was one of the first operators to be awarded a charity lottery licence last year by the Norwegian Lottery Authority, through an amendment to the country's gambling laws that passed in 2015.

It is expected to generate millions for UNICEF Norway over the nine-year licence term, with 30 per cent of each ticket sold going to the charity.

A further 40 per cent will go towards the weekly prize fund of up to NOK2m (€210,000), with the final 30 per cent being used to cover operational costs.

UNICEF-lotteriet tickets went on sale for the first time last week, with the first draw to take place this Friday (November 17th).

"At a time where charities all over the world are having to diversify their income streams, UNICEF Norway is leading the way," Zeal chief technology officer and Lottovate general manager Susan Standiford said. "Lottovate is standing right behind them; helping people give for good. With charities increasingly facing 'giving fatigue', the UNICEF-lotteriet is an innovative way to generate more funds, at no cost.

"It's very scalable and a great way for the charity to expand their supporter base. We’re thrilled to be partnering with UNICEF Norway."

UNICEF Norway managing director Camilla Viken added: "Every day, for 70 years, UNICEF has been working for the rights of children across the globe to improve their lives. We have made major progress, but we need to keep doing more.

"[That's] why, in UNICEF Norway, we have been thinking innovatively about how we generate sustainable income over the long-term," Viken explained. "The UNICEF-lotteriet is one of the really exciting ways in which we're doing that; giving Norwegians the chance to support our work and win at the same time."

Shares in ZEAL Network SE (FRA:TIM) were trading down 1.04 per cent at €21.97 per share in Frankfurt earlier Wednesday, just above the company's 52-week low of €21.80 set on July 28th.

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