Stockholm-listed iGaming affiliate Better Collective has signed a content supply deal with NJ Advance Media for New Jersey’s largest news site.
The collaboration provides Better Collective with an additional marketing channel to support licensed operators in New Jersey.
Better Collective will provide its technology and content for sports betting and casino to nj.com, a leading provider of digital news in the state, which will be co-branded with Better Collective’s flagship product Bettingexpert.com.
It marks the first deal for Better Collective’s [...]
